HONEST CO. has established the following management philosophy as the guiding
principle of our daily business activities:
While responding to the needs of eco-recycling society and the effective utilization of limited resources through our efforts at global environmental conservation, we are dedicated to always being a company that contributes to, and is essential to, society, by “providing superior products and services in response to customer demands”, “creating the future, producing innovation, and maintaining continuous growth”, “cultivating a lively, vital company culture which fosters self-expression”, and earning the trust and respect of the industry.